Requesting feedback on new logo

Steve Sokolowski avatar
Steve Sokolowski
Archived posts: 4559
Joined: Aug 27, 2014

Requesting feedback on new logo

by Steve Sokolowski · · Post #30159

Prohashing is currently in the process of rebranding, and we're happy to submit a logo suggestion to everyone. This is not the final version (the angles need to be corrected), but we wanted to see what customers thought.

Image

The complimentary color, which is between crimson and magenta, may also be used.

Images are always controversial topics, so feel free to share your praise or criticism!
sonicrules
Archived posts: 15
Joined: Feb 19, 2021

Re: Requesting feedback on new logo

by sonicrules · · Post #30161

Steve Sokolowski wrote: Prohashing is currently in the process of rebranding, and we're happy to submit a logo suggestion to everyone. This is not the final version (the angles need to be corrected), but we wanted to see what customers thought.

Image

The complimentary color, which is between crimson and magenta, may also be used.

Images are always controversial topics, so feel free to share your praise or criticism!
I think the part on the left looks a little too much like a question mark. Otherwise it looks good.
Steve Sokolowski avatar
Steve Sokolowski
Archived posts: 4559
Joined: Aug 27, 2014

Re: Requesting feedback on new logo

by Steve Sokolowski · · Post #30217

Banished_Privateer wrote: I really got used to the orange colouring.
The purpose of this rebranding is because Digital Silk, who we contracted to advise us on marketing, felt that we needed to create a distinct brand identity. They want to limit the number of advertised features to narrow the pool's focus on a specific message (although we will continue to add new features, just not focus the advertising on them.)

They felt that the existing logo is not distinctive enough. First, the orange is the bitcoin orange, which many other sites use, and none of them use the blue or magenta. Second, bitcoin is hardly the only coin anymore, and they don't want customers thinking we are limited to bitcoin mining or payouts. Third, the hash symbol is too generic and that's why they suggested the "P." Our font is also a Microsoft font that's included in Office; they want to create a unique font that will be recognizable as ours.